w/01
Semantic search
A drop-in replacement or augment for your existing site search, built on embeddings of your actual content. It understands intent, not just keywords — and it tells you why each result matched.
Service — Website Intelligence s/02
Add AI to the site that already works.
We layer AI capabilities on top of your existing website — semantic search, an assistant that knows your products, personalization that adapts to each visitor — without rebuilding the site, the CMS, or the SEO.
01 / you'll recognise this
Signals.
- Your site converts okay, but visitors leave without finding what they needed.
- Your internal search returns results like a keyword match from 2008.
- You've thought about adding a chatbot and decided against it because they all feel like toys.
- Your product catalog is rich, but every visitor sees the same static experience.
- You've been quoted a full site rebuild 'with AI baked in.' The quote is six figures. You like your current site.
02 / the work
What we actually do.
w/02
Product and content assistants
An assistant that has read your entire catalog or documentation, answers visitor questions grounded in your content, qualifies leads, and hands off to a human when it should.
w/03
Adaptive personalization
Content blocks that respond to visitor context — referrer, geography, session history — without dark patterns and without tracking what you shouldn't.
w/04
RAG pipelines you control
Retrieval-augmented generation grounded in your content, so the AI cannot hallucinate products you don't sell or features you haven't shipped.
w/05
Integration-first delivery
We work with your existing CMS — WordPress, Shopify, Webflow, Sanity, Contentful, or custom — and your existing frontend. We don't migrate you.
03 / the trade
What changes. What doesn't.
You keep
- Your CMS, your theme, your templates
- Your design system — we match it, we don't replace it
- Your domain and your SEO — no URL changes, no rankings lost
- Your content team's workflow — they write, AI augments
You get
- Search that understands what visitors are actually looking for
- A conversational layer that knows your products or content inside-out
- Content that adapts without being rewritten
- Measurable conversion lift, with the instrumentation to prove it
04 / engagement
Where this fits.
Website Intelligence is the implementation side of the engagement ladder. The ladder itself is the same for every service we run:
- step 01 Free Snapshot
We review your site or repo and send a 1-page report with 3–5 AI integration opportunities specific to Website Intelligence. 2 business days. $0.
- step 02 Full Audit — $1,200 flat
One week deep-dive. 10–15 page prioritized roadmap with estimates, risks, and an implementation plan. Credited against the project if we work together.
- step 03 Implementation — $4K–$25K
Scoped work, fixed price, clear deliverable. Most Website Intelligence projects land between $6K and $15K.
05 / stack
What we reach for.
- Models
- Claude Opus · Claude Sonnet · Claude Haiku
- Embeddings
- Voyage · Cohere · OpenAI text-embedding-3
- Vector stores
- Cloudflare Vectorize · Pinecone · Weaviate · pgvector
- Runtime
- Cloudflare Workers · AI Gateway · edge inference
- CMS
- WordPress · Shopify · Webflow · Sanity · Contentful · custom
These are examples, not rails. We pick tools per engagement based on what already lives in your stack — we don't force a preferred tech on you.
06 / questions
Questions we hear a lot.
q/01 Won't a chat widget on my site feel tacky?
Most do. That's why we rarely lead with chat. Semantic search, adaptive content, and AI-qualified lead capture are usually a better first bet. Chat only works when the assistant actually knows something the visitor can't find.
q/02 How do you prevent the AI from making things up about my products?
RAG grounding. The AI can only answer from your actual content, and every response is traceable to its source. If it doesn't know, it says so.
q/03 Will this slow down my site?
No. The AI layer is async or edge-run, so the page paints normally and AI responses stream in when ready. Core Web Vitals don't regress.
q/04 Can you work with my CMS, or do we have to migrate?
Almost never migrate. We've layered AI on top of WordPress, Shopify, Webflow, Sanity, Contentful, and several custom CMSes. Migration would be Legacy Revival territory, not this.
q/05 What about privacy and GDPR?
We process visitor queries and only the content you've already made public. We don't train on visitor data. For EU traffic we support Consent Mode and can route inference through your region. Full data flow is documented in the Audit.
q/06 How do you measure success?
Conversion lift, search success rate, assistant handoff rate, time-to-answer. We set the baseline before shipping and track weekly after.
Start with a Snapshot.
Two business days. No strings. A 1-page report with 3–5 AI integration opportunities specific to your situation.